Background:

K. Turney, a seasoned healthcare operations leader and change agent, came to Jet Set Productions with a powerful story and track record—but lacked the digital visibility to match her expertise. She wanted to step into a more public-facing leadership role and be seen as a go-to thought leader in organizational culture, team dynamics, and DEI in healthcare.

 

Challenges:

1. Clarify K’s personal brand positioning

2. Create consistent, value-driven content for LinkedIn

3. Attract speaking engagements and consulting inquiries

4. Establish her as a trusted voice in healthcare leadership circles

 

Our Approach:

1. Brand Discovery & Positioning
We conducted in-depth interviews to uncover K’s core values, professional milestones, and leadership philosophy. From this, we developed a clear positioning statement that aligned her experience with the current needs in healthcare transformation and DEI.

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2. Content Strategy & Development
Using our signature personal branding framework, we created a content calendar focused on three core pillars:

• Transformational leadership in healthcare

• Inclusive workplace culture & equity

• Personal stories of resilience and impact

 

We produced weekly long-form posts, thought leadership carousels, and short-form storytelling content that captured K’s voice and expertise.

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3. Engagement & Community Building
K was coached on strategic engagement to build relationships with other healthcare professionals, leaders, and DEI advocates. We monitored content performance and refined messaging based on audience insights.

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4. Visibility & Opportunity Alignment
Our efforts helped position K for:

• Invitations to speak on national healthcare leadership panels

• Guest features on top industry podcasts

• Inbound consulting leads from health systems and leadership development programs

 

Results:

• 300% increase in average post engagement on LinkedIn

• Gained 10+ speaking and podcast invitations in 6 months

• Featured in top healthcare publications for her thought leadership

• Attracted multiple high-level consulting inquiries and collaborations

• Developed a strong, authentic voice that now drives real-world opportunities

 

Conclusion:

Testimonial:
"Working with Jet Set Productions has been a game-changer. They helped me clarify my message, show up consistently, and speak directly to the people I want to impact. The results speak for themselves."
— K Turney